Synthesize

Step-by-step

1) Gather feedback in one place

After your testing, take time to bring all the pieces of information you collected from your research

• Do an audit of the tools you've used to record your feedback (Trello, Evernote, Invision comments, notebook scribbles, Video recordings etc.)
• Gather all your feedback from multiple sessions in one place. Evernote is a great tool for this!
  • For info read: How MailChimp uses Evernote to gather research data

2) Summarize each interview and Identify key insights

• Take 2mins at the end of each session to write a short summary of what you've learned.
• Tag items with labels - #UsabilityIssue #Need #Painpoint #Quote #Idea #Suggestion #Important #Request #Positive #Negative #Other - What does this look like?
• Collect highlights/snippets to support what you’re learned (Direct quotes are great!)
• Create a summary of findings that's easily consumable, shareable, and accessible to everyone - your team, your tribe, and the rest of the ORG

3) Regroup and share your learnings in Design circle

Your tribe is often your most valuable asset.

• Sharing your learnings can help both you and your team assess what the next steps might be and how we might be able to best solve them.
• By reviewing results together we are able to settle outstanding assumptions and make a collectively informed decision on how to proceed with a given solution.

4) Plan out your next steps

Sometimes a single UX cycle will uncover that what you're testing might need to be broken down into small pieces.

• Discuss with your team if things may need to be broken down into smaller pieces for further testing.
• Summarize the group's feedback and confirms direction necessary to ship or revise problem statement or hypothesis
  • Do we need to test this problem again next week? or are we ready to ship it?

5) Rinse & Repeat

• Research is a part of a lean process.
• Research is about learning, not being right.